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dennyinsd

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Reply with quote  #1 

I came across Ron Legrand's "FSBO" course from about 6 years ago. I tried to do an archive search, and wan't successful. Does anyone know if his courses can still be applied today? Thanks again for all your input!


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ogden

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Reply with quote  #2 
This topic has come up at least once, and was covered in length.   I believe the person known as "Sampson" who no longer post was a big proponent of Legrand.  From what I remember, Legrand was given very favorable ratings by people who had gone through his books, manuals, CDs, and courses.

For what you can get it on EBAY, it is probably worth it.  As far as training material goes, first try the library and get it free.  Then try ebay and get it cheap, then resell it. 

Like I said many times if  you act on your real estate knowledge, training materials are very cheap compared to what you will earn and not lose.  Some people slam Carlton Sheets, but I bought his course for $130 and used the 1031 exchange technique I learned from his course about 6-8x saving me tens of thousands, if not hundreads of thousands.  About 90% of the stuff he talks about his not useful for me, but the 10% is well worth it.
luke4king

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Reply with quote  #3 
I'm not familiar with Ron's FSBO course but I know a lot of his other stuff is solid. I've used much of his marketing tactics to a certain degree of success.

I don't personally market to FSBO's because it is my opinion that they are FSBO's due to 1 of 2 reasons:
  1. They have no equity to pay a Realtor
  2. They are greedy (not in a bad way) and are trying to save themselves thousands of dollars in commissions.
Neither category is very motivated to a lowball offer.

The only person I knew that was having success with FSBO's was a girl who was getting options on FSBO's for about $10K - $20K less than they worth and then assigning them to buyers with poor credit. She would get them qualified through a subprime lender and when the buyers found out they could buy a house they didn't negotiate price and didn't even look at any other houses except for the ones she had.
I haven't talked to her in about 8 months and I would be interested to see how she's doing with the subprime market virtually collapsing.

I'm not saying FSBO marketing can't proof profitable. I just think there are better ways to do it .

Luke

dennyinsd

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Reply with quote  #4 
Ogden, True and well said. I believe there are many programs that a "hungry" student can utilize at least one technique and apply it (I guess the key word/verb is "apply"). A friend made me copies and I came across them in storage. I do remember Sampson...



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"You cannot control the outcome, but you can always control the activity" http://www.ihavetosellnow.com
dennyinsd

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Reply with quote  #5 
Luke,
I agree with your feedback regarding FSBO's and today's sellers. You have to admit, Legrand is a no-holds barred, straight shooter with uncanny marketing and negotiating TACTICS. Thanks for your reply!

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luke4king

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Reply with quote  #6 
I've by no means been in the  business as long as some of the awesome posters on here but I will say my biggest lesson was only deal with people that are motivated. It sounds so simple but when you get into it, you wanted to make every call a deal and it eats up a lot of time and rarely comes to fruition.
That's why I don't even market to FSBO's.

Best of luck,
Luke

Kawika_CA

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Reply with quote  #7 
I have a bunch Ron's courses and all of them have made me money. The FSBO course is part of a 3 course set. Wholesale/retail and options/lease-options being the other two. I'd recommend you get them on E-Bay, the colored folders not the generic black ones, and don't pay more than a couple hundred bucks. I also think the club has a set you can checkout for free as a member.

I actually learned a lot more about his techniques from the MMBC recordings I got from going to the MM Boot Camp. It had Richard Roop (marketing), Jeff Kaller (short sales), Robyn Thompson (retailing), Wade Cook (misc. financial strategies) and Kris Kirschner (selling fast). All of whom pretty much created the bedrock of Ron's live teachings for the next 5 years. If you can find the CD set, no book because it went with the manual at the Bootcamp, I'd snap it up in a heartbeat. It's the core of Ron's ideas on wholesale, retail and subject-to...on steroids.

Quote:
Ron was hillarious. Here's a sample of Ron going through his seller questionnaire form;

"Ask them, What do you owe on the house? Repeat after me. What do you owe on the house?"

"There's only two reponses you're gonna get. An immediate answer or it's none of your business. If it's none of your business you don't even need the answers to the next two questions."

"You have just pre-screened your seller. Put 'em down. They're dead. And you can't jump up and down on a dead horse and breath it back to life."

"It's over. Anybody who won't tell you what they owe are worthless. Period. Get rid of 'em. And don't ever call 'em again."

"And if they call you and beg you to buy their house say NO! You pissed me off the last time I don't want your house."

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Kawika O.
samzell

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Reply with quote  #8 
Kawika,

Can you give us some specific examples of Ron Legrands techniques that have made you money in San Diego?


dennyinsd

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Reply with quote  #9 
Hey Kawika,
I just attended a workshop given by Russ Whitney (who acquired the rights to Ron Legrand). All the mentors remembered Ron and had great (and funny) things to say.
I have the vintage FSBO course back from 2001 (cassette tapes). I believe it covers the topics you mentioned. Is that 2001-2002 course still applicable today?
Thanks!

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"You cannot control the outcome, but you can always control the activity" http://www.ihavetosellnow.com
Kawika_CA

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Reply with quote  #10 
Hey Samzell, I guess I should have known someone would ask for details. I'll try to pull up some past docs. I've been using Ron's marketing ideas that I learned from his seminar promotion and speaking courses for my clients which has taken most of my time.

denny. I hadn't heard Russ acquired rights to Ron. Do you mean the whole Ron or some part of his business? The courses I have are probably the same as yours just on CD and re-edited.

As far as applicability goes I'm still learning but I'm not so sure all of it is the best approach at all times. I like Bruce Norris's buying systems course where he points out that not all methods work at all phases of the cycle. Ron's good market approaches are basically subject-to and lease-options. In flat markets he likes options. In declining markets wholesale quick flips. Any of these would probably work in any phase of the market but I think they come with greater risks and difficulty to get the right price when used "out-of-phase".

For instance selling on a lease-option, Ron's favorite method, is fine in a declining market as long as you use the right numbers accounting for how long you'll likely hold it. How likely that is in San Diego is better answered by others who are doing them regularly. I'm not.

Funny story...hopefully. I asked Ron at an MIS Bootcamp a couple years back if using a lease-option worked in a declining market like what San Diego seemed to be headed to (ala Bruce Norris analysis). I still have bruises by his answer. He didn't want to hear that markets even go down much less that the method may not be the best choice. It's probably because Ron knows so many ways to make money that it's a foreign concept to him but for me at the time I was pretty green and I was still searching for answers.

Unfortunately he found out the reality when over 4 days of receiving calls live at the MIS Bootcamp by owners he had marketed to in San Diego, not one deal came out of it and even he was surprised how few calls he got and how out-of-touch owners were and the prices involved. I guess I should have known better than to question the master in front of 600 people but I was green and really did want to know. I also knew Bruce Norris was coming later that night to speak to us and he was going to scare the bejesus out of everyone with his talk on foreclosures going up 1500% and prices nosediving. I didn't really get a good answer from Ron but I did learn a lot anyway.

Luckily at that same MIS bootcamp Bruce Norris happened to be speaking about the coming market turn and I bought his courses and he convinced me that markets really do happen and it's important to use the most profitable and easiest methods to get deals at the time. Not that I'm some kind of expert on market timing, that's why we have Robert Campbell, but he helped me understand what's going on and maybe what might happen and how to deal with it.

So to sum it up, I like Ron for the big picture stuff but I like Ward Hanigan and Bruce Norris for the California and market timing details.

I hope that helps.

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Kawika O.
RobertCampbell

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Reply with quote  #11 


Re:  Marketing

I don't know much about Ron LeGrand, but I do know something about Jay Palmquist who regularly posts on this discussion board.

Jay knows a lot about marketing, and how to write an excellent sales letter. 

I say this because yesterday he wrote a draft of a 2 page sales letter for me that was truly outstanding, and even approaching a full-on "wow."  I was really impressed.

Being a pretty good marketer myself, I have several acquaintenaces where all we do when we get together is share marketing ideas and techniques.  Jay is one of those acquaintenances.   Whether with Jay or somebody else, I really look forward to those talks where we bounce marketing ideas off each other. 

I'm writing about this because most people are horrible at marketing, and this is a big disadvantage for them as an entrepreneur (and real estate investor).  All great businesses started small, and they grew because they had a good product or service and they knew how to market that product or service.

I know a lot of posters on this discussion board have meetings together and talk about real estate.  I'd like to suggest that some of you might want to do same with marketing.  If you could get Jay Palmquist to come to one these meetings, I know that you'd learn a lot.  Buy Jay lunch.  Pay for his drinks.  Whatever you invest would be well worth it to you.

Just an idea ...

Robert Campbell

PS:  I just bought a course titled "Advanced Copywriting for Serious Marketers" by Ken McCarthy.  It cost $795.00 and it is excellent.  We all "buy" our education one way or the other - and if you are going to learn, learn from the best. 

If anyone wants to read what a good one-page sales letter looks like, shoot me an email and I'll show you what I created (for a product that I sell) that is strictly based on the "must do" principles of this course.  Understand that you can apply these principles - a "formula" if you will - to your own specific product or service.  Rcamp101@aol.com






samzell

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Reply with quote  #12 
Kawika,

It seems like Ron Legrand basically talks about 3 things:  1. buying a property at 70% fmv minus repairs and flipping to another investor, 2. Buying subject2 and selling on a lease option, 3. Buying on a straight option. 

My question was more about have you personally done any deals in SD recently using those above techniques? 

Just asking b/c I hear people go on and on about Legrand but rarely have I heard anyone talk about how they actually did something Legrand teaches locally.  Ed Forrester seems to be doing some of that stuff though.

Has any one on this board ever made money on a straight real estate option? 

Also I asked Bruce Norris at his talk a couple weeks ago about lease-optioning in SD, and he thought it was a bad idea in a down market, and also he said you have to be careful about a buyer claiming "equitable interest" when you lease option (I'm not sure if that meant he was anti lease-options alltogether or what).





Kawika_CA

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Reply with quote  #13 
Hey Robert,

Thanks for the great advice on marketing. I agree, most marketing and marketing programs are horrible. Not from a lack of desire but lack of knowledge and persistence. Retail stores are the worst. Think about it, how many retail stores have you gone into in the last 30 days, heck the last 30 years, that asked for your contact information (email, address or phone)? Unless you went into a Guitar Center probably none of them.

What a waste. To have hundreds and thousands of people with cash in their pocket looking for a place to spend it, then for some reason they don't and walk out without the storeowner getting so much as an email address. The first advice I give all my clients is have some way to gather that information in your store or on your web site depending on the medium they're using. It's simple and powerful.

Now think how many more gift cards you'd buy if Hallmark (or the local bakery, or gift store) sent you a reminder before all your friends and families birthdays, anniversaries and graduations. The numbers are astounding. Anyway, I digress.

I think I've seen your letter that you're referring to and it is excellent.

Thanks for the tip on Jay being a great marketer. I'll watch out for him. I'm always up for talking about marketing. I'm jealous you have a group to bounce ideas off of. I get most of my input from other message boards and Dan Kennedy.

I'd be willing to get together regularly with folks to talk about marketing in general. If anyone wants to have a real estate twist then that's fine to as long as there's some balance between REI and general marketing. I'm a little weird in that I like aggressive marketing and I tend to like big picture stuff (campaigns, pathways, market analysis, etc.) rather than individual letters or postcards but I'll discuss both.

Shoot me a PM if anyone's interested.


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Kawika O.
Kawika_CA

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Reply with quote  #14 
Hi Samzell,

I know of a couple people here in San Diego using Options not through Ron but through Richard Roop. I think one guys name is Rogi? I also heard an investor who is doing short sales.

Ron's students are definitely out there but they've either been banned from this board or don't talk here at all. I'm just sort of visiting. It just hit me that in all of Ron's bootcamps I've been to I don't recall anyone doing substantial deals being from San Diego. They're either from the Bay area or someplace back east. Most of the one's I've heard go to Richard Roop or Bruce Norris. Weird.

Bruce has said that he meant to do a L/O several times but as the deal took shape it became better to just sell it. I don't like L/O in a declining market which I learned from him and doing the math. For instance if you consider that the rental market will drop with the sales market then a L/O tenant after a couple years will not want to pay the same rent and may leave. Then you have to fix up the place like any other rental and L/O it again but this time supposedly at a lower payment and market price. So as tenants move out you're income and the market price of the property are dropping. That doesn't seem logical to me. I'd rather just sell the thing and find another one. At the bottom of the market, whenever that is, L/O make a lot of sense.

Not to open a can of worms from days gone by but Bruce knows Bill Gatten and his method of dealing with the DOS and equitable interest issues. He didn't necessarily endorse Bill's method but only said Bill seemed to have solved the dilemma. So, it doesn't surprise me that he would caution people on using L/O.

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Kawika O.
RobertCampbell

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Reply with quote  #15 

Kawika,

You speak about Dan Kennedy, and he's great.  In fact, he's one of my favorites by far.  I read his marketing books all the time.

A man named Bill Glazer is Dan's partner.  And from what I know about Glazer's marketing approach, he does a lot of non-tradition (but effective) marketing that gets a solid response.

I don't know everything about Jay Palmquist, but it seems to me that heeans in that same general "non-conformist" direction as well.

As a marketer, most people are afraid to step outside the box.  But "whatever works" should be the way you roll - always, right?

Good hearing from you. 

Robert Campbell


Kawika_CA

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Reply with quote  #16 
Robert,

Bill Glazer is taking over Dan's daily operations (newsletter, low-mid level coaching calls, bootcamps, etc.). I think Dan is getting out of that level of the business and wants to concentrate on his personal consulting. At $8K a day I probably would want to as well. Take care.


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Kawika O.
Brando81

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Reply with quote  #17 
I know this is an old thread, but I just came across Ron LeGrand's wholesaling course that you can get for $1.  If you have been thinking about wholesaling, you may want to check it out:

https://gpi.isrefer.com/go/1DWH/KRL/
larrywww

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Posts: 2,035
Reply with quote  #18 


Actually, from what I understand, if you go beyond the first screen, you are asked to sign the following disclaimer:


 

Yes, sign me up! I understand I'll get everything listed above for a total of $1.00 now and $59 a month after my trial period if I want to remain as a Gold Club Member. My first month's membership will be charged 30 days from today unless I cancel beforehand. I can quit any time after 2 weeks and can keep everything here. I'll receive the first issue of the Mentor Newsletter and CD by mail and all the items I get for $1.00 will be delivered online through my membership website. I have read and agree to the Privacy Policy and Terms and Conditions/Purchase Agreement.



So, you need to order it, then cancel within 2 weeks----otherwise, you are obligated to pay $59 a month.

All that glitters it not gold.

Kawika_CA

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Posts: 410
Reply with quote  #19 
Hello all. Long-time no see. I hope all is well. I just wanted to say Hi and that I'll be reading, learning and hopefully contributing to some conversations, mostly general marketing until I get back into an REI mindset again.

Regarding Ron and him charging $1 then a subscription. That's so him. He still sells his courses from a decade and a half ago and subscriptions was always a big focus for him. I became extremely interested in his and Dan Kennedy's marketing ideas applied to business more than real estate. Really good ideas I still use today.

I hope to talk to many of you soon and toss some ideas around.

Cheers
-- Kawika

Quote:
Originally Posted by larrywww


Actually, from what I understand, if you go beyond the first screen, you are asked to sign the following disclaimer:


 

Yes, sign me up! I understand I'll get everything listed above for a total of $1.00 now and $59 a month after my trial period if I want to remain as a Gold Club Member. My first month's membership will be charged 30 days from today unless I cancel beforehand. I can quit any time after 2 weeks and can keep everything here. I'll receive the first issue of the Mentor Newsletter and CD by mail and all the items I get for $1.00 will be delivered online through my membership website. I have read and agree to the Privacy Policy and Terms and Conditions/Purchase Agreement.



So, you need to order it, then cancel within 2 weeks----otherwise, you are obligated to pay $59 a month.

All that glitters it not gold.


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Kawika O.
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